Gored for women!

[missroserose]

I just got an email newsletter from the City's health plan administrator, telling me about National Wear Red Day for Women and how it ties into womens' cardiovascular health awareness and whatnot. All well and good, although the link to the movement's website caught my eye:

http://www.goredforwomen.com

Is it just me, or is that a slightly...unfortunate combination of words? Especially for a health-oriented website?