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Word is tearing through Facebook and other venues that RockStar Energy Drink was invented by conservative talk show-host/hate-monger Michael Savage, and therefore should be boycotted by anyone who cares about little issues like GLBT equality, religious tolerance, human rights, etc. I certainly agree that that's a good course of action, assuming the claim is true, but so far all the sources I'm finding point back to a single website for reference (www.thetruthaboutrockstar.com). And considering that anyone with a grudge can put up a decent-looking website, this strikes me as the sort of situation ripe for a Snopes-ing. (That said, the boycott's been going on for a couple of weeks now with no response from RockStar, Inc., which lends some credence to the claim - you'd think that they'd want to immediately distance themselves as far as they could from such a repugnant figure.)
In any case, it's something to bear in mind. I've never tried the stuff myself, but I'm sure some of my LJ friends drink it, and what with the glut of energy drinks on the market right now it might be worth considering making a switch. Meantime, if anyone finds stronger evidence for or against the claim, let me know - I'll probably do some digging myself, once I'm off work.
ETA: The person who originally pointed me in this direction has dug up the link to RockStar's articles of incorporation, as filed in the state of Nevada, which do list a Janet Weiner as the CEO. Considering that Michael Savage (née Weiner)'s wife is named Janet Weiner, that seems a pretty strong connection. Whether or not the drink itself was "invented by Michael Savage" or he "founded the company for his son to run" (as a number of places have claimed) is true, there's certainly a strong enough connection to (in my opinion) warrant a boycott.
In any case, it's something to bear in mind. I've never tried the stuff myself, but I'm sure some of my LJ friends drink it, and what with the glut of energy drinks on the market right now it might be worth considering making a switch. Meantime, if anyone finds stronger evidence for or against the claim, let me know - I'll probably do some digging myself, once I'm off work.
ETA: The person who originally pointed me in this direction has dug up the link to RockStar's articles of incorporation, as filed in the state of Nevada, which do list a Janet Weiner as the CEO. Considering that Michael Savage (née Weiner)'s wife is named Janet Weiner, that seems a pretty strong connection. Whether or not the drink itself was "invented by Michael Savage" or he "founded the company for his son to run" (as a number of places have claimed) is true, there's certainly a strong enough connection to (in my opinion) warrant a boycott.