Strange (effective?) advertising

[missroserose]

I'm listening to Pandora right now, and the large sidebar ad is for a Sprint service of one sort or another. All well and good, except overlaid on the ad itself are some little animated figures that I think are supposed to be people (viewed from the top down) walking around at random:

I'm honestly not sure what the original idea here was, but given the shape of the figures and the way they move, when I see them out of the corner of my eye they look like bugs crawling all over my screen.  So, great job, Sprint - your ad makes me want to whack my computer screen with a newspaper even more than most ads do.